How To Build an Email List Via Live Web Chat and Automated Messaging – MobileMonkey (2023)

I learned the basics of how to build an email list from scratch some time ago. But it wasn’t until I needed to know how to build an email list before launching a new product that I learned how to build an email list with a website chatbot.

Using a website form to collect emails usually results in a conversion rate between 1% to 10%, and the average website conversion rate is roughly 4%.

However, with a chatbot, your email capture conversion rate can skyrocket. In fact, the website chatbot I’m about to show you increased our website conversion rate by over 100%.

And this is why we love digital marketing, right? Because there’s always a better way to do what’s already been done thousands of times already.

So, what’s the secret to building a live chat widget that’s great at capturing emails? Let’s take the web chat widget on the MobileMonkey homepage for example.

This live chat example from the MobileMonkey homepage has generated absolutely amazing results!

In the first month of launching this new welcome message bot, we captured 1,627 new contacts from our website visitors.

How To Build an Email List Via Live Web Chat and Automated Messaging – MobileMonkey (1)

The results have been incredible. We were able to:

  • Increase the number of chat sessions on our website by 4X
  • We’re collecting twice as many emails as we had previously, and
  • Our website traffic is converting 107% higher than it was previously.

So, want to learn how to more than double the number of emails you’re capturing on your website?

In this article, I’m going to show you:

  • Example of how to capture emails from your website visitors.
  • How to create an email generating website chatbot in 5 minutes.
  • 3 ways to build an email list with a website chatbot.

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How To Build an Email List Via Live Web Chat and Automated Messaging – MobileMonkey (2)

Example of How To Grow an Email List with a Website Chatbot

You’ll notice that the greeting message (in our example above) presents a menu of options for the website visitor to choose from. So it makes sense that this particular type of live chat bot is commonly referred to as a menu-based chatbot.

(Video) MobileMonkey Review: Great way to generate leads and grown your mailing list

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Menu-based chatbots work great because you can build custom user journeys for each of your target customer user personas.

Follow the steps below to place a chat widget on your website and build an email generating machine!

How To Build an Email List with Your Website Chatbot

Let’s walk through how to build an email generating machine with your website chatbot, step-by-step, in roughly 5 minutes!

Just like our example website chatbot, the bot we’re about to build together also sends a follow-up email drip campaign using our Zapier integration with MailChimp. However, you can also make this work with Constant Contact, iContact, AWeber, and other email marketing tools.

With MobileMonkey you can automate everything to ensure you don’t manually copy/paste each new contact into your email platform.

  • Step #1: Get a free MobileMonkey account (do it now to follow along ????) and add live chat to your website.
  • Step #2:Create a website chat widget
  • Step #3: Customize your website chat widget & greeting
  • Step #4: Use the chatbot builder to create your chatbot dialogue
  • Step #5: Add multiple chat widgets to your chatbot dialogue
  • Step #6: Create Zapier integration with MobileMonkey and email client
  • Step #7: Test your chatbot and workflow before launching

Grow an Email List with a Website Chatbot Step #1: Create a free MobileMonkey account and add live chat to your website

First things first, we need a chatbot builder to add live chat widgets to our website.

You can create a free MobileMonkey account here.

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Then, here’s how to add live chat to your website in just 5 minutes!

Grow an Email List with a Website Chatbot Step #2: Create a Website Chat Widget

In MobileMonkey, click on Chatbot > Chat Starters > Website Chat Widgets > + Create Website Chat Widget.

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Grow an Email List with a Website Chatbot Step #3: Customize Website Chat Widget & Greeting

Let’s make your website chat widget look awesome and match your brand!

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MobileMonkey allows users to fully customize the website chat widget icon and greeting. You can customize:

  • Chat icon color, shape, and position on the page.
  • Use both Facebook Messenger chat and live chat simultaneously! More on the amazing benefits of combining Facebook live chat with your website live chat here.
  • The appearance of your web chat widget can have buttons, a unique image for each page, and more.

Grow an Email List with a Website Chatbot Step #4: Build Chatbot Dialogue

It’s time to build the chatbot dialogue that website visitors are going to interact with.

We’ve kept this example dialogue simple, but if you want to see how we built our menu-based chatbot step-by-step, you can find those details here.

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You can interact with this email capture dialogue and see how the bot will also send you a follow-up email by using the chat widget at the bottom-right of this page, or you can use this link.

Grow an Email List with a Website Chatbot Step #5: Add multiple chat widgets to your chatbot dialogue

MobileMonkey has over a dozen chatbot widget types available for you to include in your dialogues. Some of the most popular include Quick Questions, Images, GIFs, Opt-Ins for Messenger and SMS, and Videos.

For this email capture bot, we’ll be using the Quick Question, GIF, and Zapier Connection widgets.

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Start with a Quick Question widget. Here you can provide multiple choice answers that lead to different dialogue paths.

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Next, we’ll use another Quick Question widget. However, this time instead of multiple choice answers, we need to specify that the user should reply with an email address.

Fill it out with some catchy copy, and then select EMAIL as the user’s input type and the “EMAIL” attribute to save the input value to the user’s lead profile.

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Using the email input type is crucial here.

When you use email as input type, Facebook will auto-populate a button for the user to tap with the email address connected to their Facebook account.

Here’s where things get slightly tricky. In order to send an email drip campaign to the people who provide their email address, we’re going to use the Zapier Connection widget and connect a MailChimp account.

(Video) How to send a Chat Blaster with MobileMonkey

The “Zap” will add the new contact to both your MobileMonkey contacts, as well as your MailChimp contacts list.

For now, just add the widget. And Don’t worry about finding the Zapier Trigger Name for now, because you haven’t yet created it ????. We’ll need to come back to this after Step #6.

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The last widget we’re going to add is a GIF. After you select the GIF widget, search for a term that works within context of what’s happening in the chatbot dialogue.

In this example, we’re letting the person know that an email is on the way, so we’ve chosen a USPS truck driving down the street ????.

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Grow an Email List with a Website Chatbot Step #6: Create Zapier Integration with MobileMonkey and Email Client

We’re going to use MailChimp in this walk-through, but remember, you can replace MailChimp with any email marketing platform.

Helpful resource:Getting Started with MobileMonkey + Zapier Chatbot Integrations

A Zapier connection has two parts — the trigger and the action.

Start by going to the Integrations tab in MobileMonkey and finding the MobileMonkey + MailChimp integration called “Subscribe new MobileMonkey contacts to MailChimp.”

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If this is your first time connecting MobileMonkey to Zapier, you’ll need to use the API key provided above the list of Zapier integrations to connect your MobileMonkey account.

Then, create a Zapier account or log into your Zapier account to connect the workflow between MailChimp and MobileMonkey.

Now you’ll have the option to assign a custom name to your Zap, and you’ll want to choose the trigger event “Connection Widget Reached.” Hit Continue.

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Time to create the name of the Zap connection widget you’ll add to your chatbot dialogue:

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Moving on to the action portion of the Zap, MailChimp is already the action app because that’s the formula we started within MobileMonkey. We’ve named everything the same way on all three platforms, so the action events will be easier to find.

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After you hook up your MailChimp account, you’ll have your choice of attributes in your MobileMonkey customer profiles to choose from. Then, in the last Action step choose the action event to add Subscriber to Tag in MailChimp and hit Continue.

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Turn on the Zap – and we’re in business!

Now, remember the Zapier Connection widget we added in Step #5? Finish up the connection by going to your chatbot dialogue and adding the Zapier connection you named above to the right point in the conversation funnel.

Lastly, create your follow-up email, or an email drip campaign sequence in MailChimp (or your preferred email client) and give it a name.

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Grow an Email List with a Website Chatbot Step #7: Test your chatbot and workflow before launching

Now go ahead and test the dialogue to see your email capture chatbot in action. You should end up subscribed to the MailChimp list you connected to your bot with Zapier.

In fact, you can test it out yourself right now! Go for it!

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Your email subscribers are now automatically pulled from MobileMonkey and sent to MailChimp, which means you can start sending those emails immediately.

If you need additional help, have no fear! MobileMonkey has tons of step-by-step help docs and videos to make building an email list with your website chatbot a breeze.

The following documentation will helpful for how to grow an email list via web chat!

  • Connecting MobileMonkey to Any App with Zapier Integrations.
  • Email list building starter template.
  • MobileMonkey Integrations Help Docs.
  • Using the website chat widget to generate more leads.

3 Ways to Build an Email List With a Website Chatbot

When youembed this chatbot on your site and take the extra steps from this tutorial to automatically send this lead data to MailChimp, Constant Contact, iContact, AWeber, or your email platform, you’re working with a unicorn of list building.

Chatbots are an excellent tool for email capture because they’re interactive, convenient, and instant. Additionally, bots can be connected directly to an email marketing platform to send contact data, including email addresses automatically.

Here are 5 more web chat examples to build an email list fast using live chat on your website!

Email List Building with Webchat Tactic #1: Chatbot Surveys

A fantastic way to engage your audience on chat is to ask them to complete a small survey.

Use short and entertaining surveys as an opportunity to obtain more email opt-ins and useful information from prospects.

Pre-chat surveys automatically ask your visitors some questions before the conversation starts.

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If you don’t already have the customer data, use your survey to ask for a name, email address, and/or telephone number.

Regardless of how the conversation ends, you already have your visitor’s contact details and you can use it later for marketing and sales purposes.

The best part about using your live chatbot to conduct a survey is that you’re adding to a customer’s profile. Additionally, you can use that data to create audiences and inform future chatbot marketing follow-ups.

Email List Building with Webchat Tactic #2: Add Facebook Messenger Chat to Website Chatbot

Web chat powered by Facebook Messenger automation has its advantages to plain live chat.

For the purposes of building an email list, the number one advantage is clear: If a website visitor is one of the 1.3 billion Facebook Messenger users out there, and they’re logged in, you can instantly capture that person as a lead.

Additionally, with MobileMonkey’s OmniChat technology, you get the best of both worlds. If users are signed into Facebook, you get that instant lead capture. If they aren’t signed in to Facebook, you can still accommodate them with all of the same capabilities.

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Capturing emails is even easier when you’re using live chat and Messenger in tandem. When a user is one of the many Facebook Messenger users, they’ll automatically be provided an easy-to-tap button with their email address. This reduces the friction associated with lead capture and helps to increase your conversion rate.

(Video) Mobile Monkey|AI Chatbot Software For Webchat, FB, Insta, Messenger and SMS

Here’s what this looks like in your user’s Messenger app. Note the clickable email:

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The power of a Facebook chatbot makes it super easy to collect email addresses.

And if they opt to give it to you, MobileMonkey will automatically save it for later use.

Other amazing benefits to having an omnichannel chatbot with Messenger automation on your website include:

  • Persistent conversations that track customer history.
  • Default contact data from Facebook including name, location, language.
  • The ability to send follow-up messaging and retargeting ads to Facebook chat visitors.

To add Facebook live chat to a website, all you have to do is install the MobileMonkey

Email List Building with Webchat Tactic #3: Opt-in your new contacts for SMS, Messenger, and Email Updates

Website visitors engaging in live chat are good prospects.

So it makes sense to invite them to sign up for marketing updates via SMS, Facebook Messenger, email and more, during a chat conversation.

There are a ton of awesome opt-in strategies to consider for your live chat for lead generation campaigns, such as offering VIP access or running a contest/giveaway.

And if you’re looking to take on a channel to get a leg up on the competition, SMS marketing tools such as SMS Keyword opt-ins are the way to go.

How To Build an Email List Via Live Web Chat and Automated Messaging – MobileMonkey (23)

Learn how toget more SMS subscribers with these 15 SMS opt-in strategies.

How To Build an Email List via Live Chat: Final Thoughts

Adding a live chat widget to your website will allow you to automate engagement with your website visitors by answering FAQs, providing options to find what they’re looking for quickly, gather feedback with chatbot surveys, and more.

Most importantly, you can use MobileMonkey live chat to capture website visitors contact information in order to reengage with your new contacts on other channels, with chat marketing tools for:

  • Facebook Messenger
  • Instagram Messenger
  • Facebook Messenger Retargeting Ads
  • SMS text message marketing
  • And other popular chat messaging channels.

All of which is fully facilitated via chatbot software included in the MobileMonkey OmniChatⓇ platform.

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(Video) How to Create Drip Campaigns in MobileMonkey

Important Next Steps

FAQs

How do I create a live chat website? ›

How to Add Live Chat to a Website, Step by Step
  1. Step 1) Go to Website Chat > Customer Chat Widgets in MobileMonkey. ...
  2. Step 2) Give the chat widget a descriptive name. ...
  3. Step 3) Set the color of the chat widget. ...
  4. Step 4) Set up your welcome message. ...
  5. Step 5) Set up actions to the responses you receive from your initial question.
3 Mar 2020

Is chatbot or live chat better? ›

Chatbots are the best fit for businesses that are looking to scale faster and have a huge volume of incoming queries. For small businesses, where chat volumes are low, live chat is the best fit as it connects directly to the business owners. It is cost-effective and also enhances customer experience.

How does live chat work on a website? ›

Live chat software is a tool used to offer real-time service online. It allows your website visitors to get immediate support or information, via a handy chat window. So, the website visitor types a message inside the live chat session, and a business operator types back.

What are the 7 steps to create a chatbot strategy? ›

Let's walk through them in order.
  1. Audience. The first key to a successful strategy is to profile your ideal customers. ...
  2. Goal. To define the purpose or goal for your chatbot strategy, begin with the end in mind. ...
  3. Performance. ...
  4. Key Intents. ...
  5. Storytelling. ...
  6. Platform Strengths: ...
  7. Feedback.

What is the best live chat software? ›

Top 10 Live Chat Software
  • Zendesk Support Suite.
  • Intercom.
  • Zoho Desk.
  • Service Hub.
  • Tidio.
  • Podium.
  • Freshdesk.
  • Qualified.

What is the best live chat software to choose? ›

The best live chat software of 2022 in full:
  1. LiveChat. The best live chat software overall. ...
  2. HubSpot Live Chat. The best free live chat software. ...
  3. LiveAgent. The best live chat and help desk software. ...
  4. Zendesk. The popular live chat software platform. ...
  5. Olark. The best live chat for small business. ...
  6. ClickDesk. ...
  7. Social Intents.
5 days ago

What are the benefits of live chat? ›

  • Live chat improves the support experience for customers. ...
  • Live chat helps with customer acquisition and onboarding. ...
  • Live chat lets your agents build rapport with customers. ...
  • Live chat reduces repetition for your customers. ...
  • Live chat boosts your customer service team's productivity. ...
  • Live chat lets you provide 24/7 support.
8 Jun 2022

What makes a great live chat agent? ›

It's short and simple: Short sentences and simple words are easy to read and understand, making for an excellent live chat experience. It's human: The best agents use interjections ('Ohh,' 'Phew,' 'Woops'), contractions ('you are' -> 'you're'), and emojis to make chat look like a regular human interaction.

Which algorithm is best for chatbot? ›

Python is currently the most popular language for creating an AI chatbot, and it's the best choice for natural language processing, as the initial Natural Language Toolkit was written in Python. Java. Since AI programming is based on the use of algorithms, Java is also a good choice for chatbot development.

What skills do I need to build a chatbot? ›

Top 5 Must-Have Skills of A Chatbot Developer
  • Knowledge of chatbot frameworks. ...
  • Knowledge of multiple programming languages. ...
  • Knowledge of the latest technologies. ...
  • Ability to integrate chatbots on various platforms. ...
  • Communication skills.
4 Oct 2022

What is the easiest chatbot builder to use? ›

Aivo is one of the chatbot builders that offer conversational artificial intelligence. This can help your brand with customer service and keep the authenticity while you chat with clients. It's easy to use, so you can create your bot, launch it, and track its performance with analytics effectively.

What is the best language to build chatbot? ›

6 programming languages for chatbots
  • Python. Python is a preferred language for data projects, machine learning projects, and chatbot projects. ...
  • Java. ...
  • Ruby. ...
  • C++ ...
  • PHP. ...
  • Clojure.
26 Aug 2022

Which software is used for chatbot? ›

Best Chatbot Software Comparison Table
SolutionBest forPricing starts at
SendinblueSmall businesses, startups, SaaS$15/month
ChatraSmall businesses, ecommerce$17/month
HubSpotSales teams$50/month
DriftB2B companiesPricing available on demand
8 more rows
19 Aug 2022

What is the most popular online chat? ›

Best Web Chat Apps
  • HubSpot Live Chat.
  • LiveChat.
  • LiveZilla.
  • LiveAgent.
  • Freshdesk.
  • Drift.
  • Zendesk Chat.
  • Zoho Desk.
13 Jun 2022

How can I create my own web app? ›

7 Steps To Developing Web Applications
  1. Define Your Problem. ...
  2. Plan the Workflow. ...
  3. Prototype Your Web App. ...
  4. Validate Your Prototype. ...
  5. Build Your App. ...
  6. Test Your App. ...
  7. Host & Launch Your Web Apps.

How do you make a chat app without coding? ›

Chat App Maker – is a free android app builder to create Android chat apps without coding. To create a chat messenger app, simply choose your app template, customize your app, give your app a name, upload an icon, and publish your app on Google Play and other android-supported app stores.

How do you do live chat in HTML? ›

How do I add Live Chat Box code to my HTML website?
  1. Launching our free editor and start forming your customized widget. ...
  2. Acquire your individual code which appears in the box on Elfsight Apps. ...
  3. Start using the widget on your HTML homepage. ...
  4. Done!

What is the difference between live chat and messaging? ›

Remember: Traditional live chat demands real-time attention from both the agent and the customer. It's like a phone call. Real time messaging is more flexible. It's like instant messaging on Facebook or WhatsApp.

How can I improve my live chat? ›

Let's look at the top 5 ways you can improve your company's live chat experience today.
  1. Set the right expectations.
  2. Cut first response time.
  3. Empower reps with context.
  4. Infuse live chat with your brand's touch.
  5. Ask for customer feedback.
  6. Boost your live chat experience today.

What is live chat messaging? ›

Live chat is an online communication app that enables you and your website visitors to chat in real-time. Online chat is a great alternative to phone calls or emails. All you or your visitors need to do is to type the message inside the chatbox and send it.

What skills do you need for a live chat? ›

7 Critical Skills All Live Chat Agents Should Master
  • Prioritizing. Customers expect accurate and timely responses. ...
  • Memorizing and Recall. We've talked about how live chat agents need to assist multiple customers at a time. ...
  • Multitasking. ...
  • Emotional Intelligence and Control. ...
  • Software Navigation. ...
  • Adaptability. ...
  • Learning Agility.
22 Dec 2020

What technology is used for live chat feature? ›

Some live chat software uses artificial intelligence (AI) to automate interactions between a user and the brand. Often referred to as smart chatbots, this type of AI software uses natural language processing (NLP) to understand users' requests and respond accordingly.

How do I succeed as a chat operator? ›

7 Useful Tips for New Live Chat Operator
  1. Prepare to chat. Proper preparation prevents poor performance. ...
  2. Say hello the right way. ...
  3. Manage your status. ...
  4. Watch out for chat notifications. ...
  5. Be patient. ...
  6. Close the chat nicely. ...
  7. Make sure to follow up.
21 Jul 2015

What is chatbot example? ›

For example, you can order through the Domino's Pizza Bot by Slack, Messenger, Apple Watch, Mobile App, Twitter (by Pizza Emoji), Smart Home Assistants, and more. Don't be afraid to be fun: More often than not, companies are afraid to be too simple or fun.

How do I create a chat bot in Gmail? ›

How to create a Google Chat Chatbot with ChatCompose
  1. Enable the Google Chat API (formerly Hangouts Chat API) Set up a project for your bot in the Google API Console and enable the Google Chat API. ...
  2. Configure the Bot. ...
  3. Enter the URL of the chatbot. ...
  4. Make the chatbot Live. ...
  5. Add the chatbot to your workspace.

How can I create chatbot for free? ›

How to make a chatbot from scratch in 8 steps
  1. Step 1: Give your chatbot a purpose. ...
  2. Step 2: Decide where you want it to appear. ...
  3. Step 3: Choose the chatbot platform. ...
  4. Step 4: Design the chatbot conversation in a chatbot editor. ...
  5. Step 5: Test your chatbot. ...
  6. Step 6: Train your chatbots. ...
  7. Step 7: Collect feedback from users.
14 Nov 2022

How do I create a bot in Gmail? ›

Add bots in direct messages
  1. Open Gmail .
  2. In the Chat section, select a direct message.
  3. At the top, click Menu. next to the person, or list of people in the chat.
  4. Click Add bots.
  5. Enter the name of the bot, or select from the suggestions.
  6. Click Add.

Are chatbots free? ›

Chatbot is a powerful marketing tool you can use to easily grow your business online. As it helps you to interact with your visitors which creates amazing user experience and boost your revenue. Fortunately, there are many free chatbots that you can use in your website and convert your visitors into customers.

Can I automate emails in Gmail? ›

You can schedule your emails to send at a later time. Scheduled emails may be sent a few minutes after the scheduled time. Important: Your emails will be sent based on the timezone you schedule them in.

What is Google's chatbot called? ›

LaMDA, short for Language Model for Dialogue Applications, is Google's system for building chatbots based on its most advanced large language models, so called because it mimics speech by ingesting trillions of words from the internet. Tech is not your friend. We are. Sign up for The Tech Friend newsletter.

Which chatbot tool is best? ›

Drift. Drift is the best AI platform for B2B businesses that can engage customers by conversational marketing. It offers a live chat, chatbots, and email marketing solution, as well as a video communication tool.

Can I build bot without Artificial Intelligence? ›

Without Artificial Intelligence, we won't be able to create a bot. As a result, it is incorrect. To make the bot adapt to the information and examples, we'll require machine learning. The bot's ability to deduce specific probability on which can be decided must then be tested in the real world.

Can you make your own bot? ›

Go to the “Bot” menu and generate a token using “Add Bot”. Program your bot using the bot token and save the file. Define other details for your bot under “General Information”. Click on “OAuth2”, activate “bot”, set the permissions, and then click on “Copy”.

What is an email bot? ›

An email bot is an automated marketing tool that can respond quickly to incoming email leads. Using Artificial Intelligence and contextual analysis, an email bot delivers customized email responses, allowing you to automatically respond with the right message and engage potential leads.

What programming language is used for chatbots? ›

6 programming languages for chatbots
  • Python. Python is a preferred language for data projects, machine learning projects, and chatbot projects. ...
  • Java. ...
  • Ruby. ...
  • C++ ...
  • PHP. ...
  • Clojure.
26 Aug 2022

Can chatbot work without Internet? ›

Chatbots are often perceived as an internet-related phenomenon, but they don't necessarily need the internet to work.

Videos

1. How to use Default Dialogue & Live Chat in MobileMonkey
(Chatimize)
2. Mobile Monkey | Full Hands on Tutorial
(Marketing Think Tank)
3. How to Collect Emails with a MobileMonkey Chatbot
(MobileMonkey Webinars)
4. How to Send Emails with MobileMonkey (using ActiveCampaign and Zapier)
(Chatimize)
5. How to Set Up Q&A (Keywords) in MobileMonkey
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6. MobileMonkey Chat Starters - Landing Page, Button, Checkbox Plugin & Ref Link (+ QR Code)
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