Contact page mistakes: Five annoying errors to avoid (2023)

19 May 2021|2 Comments|Tags Local SEO, User eXperience (UX)

Contact page mistakes: Five annoying errors to avoid (1)

If you have a website for a business, it’s essential to maintain a good contact page so that (potential) customers can contact you or find your store. Not only is it detrimental to UX if your visitors struggle to contact you, but you could also lose out on sales. So it’s not good for you either! Here, we’ll mention five contact page mistakes you should avoid.

In our other post aboutgreat contact pages,we mention that the right content on this page can improve both user experience and SEO. In an earlier comment to that post, someone asked: “What do you think are the 5 most common mistakes on a website contact page?” A good question! We gave it some thought and ended up with this list of common mistakes that you want to avoid. Let’s dive straight in with number one.

1. Not having a contact page at all

If only we got a penny for every website we came across that lacks a (clear) contact page… It’s been said before, but there’s no harm in repeating it again: every website should have a contact page. Most websites are set up to interact with the visitor, get them to buy products or provide information. But visitors could always have extra questions or interesting business opportunities for you. Make sure it’s clear how they can get in touch, or visit you if your business has a physical location by adding a store locator for example (this is especially important for Local SEO).

2. Just a form

If your contact page consists of a form and nothing but a form, you are probably not meeting all of your visitors’ needs. Naturally, there will always be people that don’t understand the form. So it’s a good idea to provide a fallback option, like an email address or a phone number.

Here are some reasons why people might dislike your form, or not understand it:

  • Your form is too long. People get lost or simply won’t take the time to fill out all the things you want to know. Keep forms short and clear.
  • Your form isn’t responsive. This ruins the mobile experience on your contact page. Labels might get lost, as a mobile browser will focus on the form fields.
  • Your form can get broken. Perhaps you missed an update of your favorite contact plugin, just to name one reason.

3. Unclear, fancy names for your contact page

Don’t you just hate it when you have to do an internal search on a website just to find their contact page? Not making your page easily findable is arguably one of the worst contact page mistakes. There are two really simple ways to make your contact page easy to find:

  1. Add the menu item “Contact” to your main and/or footer menu.
  2. Add your contact page at

For the most user-friendly results, you want the link to your contact page to be above the fold (the main menu is a popular choice). But that being said, a footer link is common as well, either as the main contact page link or as an extra route to access it.

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Just like the page name (or slug) in the URL, we would suggest giving the page a title like “Contact” or a variation of that. Alternatives like “Contact us” or “Get in touch” are self-explanatory enough. “Let’s talk business” and other catchy paraphrases can backfire and confuse people, even inGoogle already.Make it clear that this is the page where people can get in contact with you using simple language anyone can understand.

4. Outdated information

Like all your other pages, yourcontact page needs some tender love and care from time to time. Moving offices? Adjust your website. Newsales reps? Change their profile pictures and email addresses. Make sure your information is accurate at all times — keeping everything up to date is essential for local SEO.

Don’t take this one too lightly. Unfortunately, outdated information is one of those contact page mistakes that many of us sometimes ignore, saying, “I’ll get to that one of these days”. “It’s on my to-do list”. Don’t let this one slip to the bottom of your to-do list — we recommend updatingyour content info when it changes. And if your address changes, make sure you let Google know in the process.

Only the option to “Reach out to me on the WordPress Slack”, “Talk to me on Twitter”, or even “Drop a comment below” isn’t enough. And yes, contact pages that use a comment form as a contact form do exist! People visiting your contact page probably just want to talk toyou (not the rest of your audience), so it can help to be considerate about the contact options you offer.

Is itwise to display links to social profiles on a contact page? That depends if you want people to contact you on, for instance, Twitter and whether you monitor these social profiles for questions. If you mention Instagram on your contact page and don’t check Instagram at least every other day, it’s probably not the best contact option for your website. In that case,that linkshouldn’t be on your contact page.

Best case scenario: offer two options to contact you privately (a contact form plus an email address or phone number would be a nice start). That way if one fails, your visitors can use the other.

Will spammers find your email address if you add it to your contact page?

We received a lot of questions about leaving your email address on your website and becoming the target of spam. Here’s our answer to those questions: yes, unfortunately leaving your contact information, such as an email address can mean spammers will find you. So, you’ll need a good spam filter!

There are also several things you can do to combat spam. As a basic solution, you could write your email address like name[at]something[dot]com, or you could also use code to obfuscate your email address for bots. There are plugins to help with that as well. It may take some time to figure out what works, and, of course, it’s up to you to decide whether you think it’s worth it.

More contact page mistakes

While the five mistakes in the list take the cake, these deserve a (not so) honorable mention:

  • No clear confirmation that a form is sent. So I’ll send it again. Just in case.
  • Crappy captchas. “Is that a ‘7’, ‘T’ or ‘I’? The horror!” Need we say more?
  • Contact pages that are flooded with distractions. People just want to contactyou!
  • Forms that demand too much personal information. I’m not ready to share my age, home address and shoe size yet, and why would someone need that info anyway?

Local SEO: enhance your contact page

In this post, we’ve discussed what you can do to avoid some annoying contact page mistakes. If you want to enhance your contact page even further, our Local SEO plugin can help you with that. In just a few clicks and with no technical knowledge needed, your contact page will look great. Automatically showing your up-to-date opening hours and adding an awesome embedded Google Map. Ensuring that your online visitors actually make it to your place!

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Get the Local SEO plugin for your website

Contact page mistakes: Five annoying errors to avoid (2)

Optimize address details on your site and in the search results with our Local SEO plugin!

Get Yoast Local SEO»Only £79GBP / year (ex VAT)

Now over to you

Feel free to spill your guts in the comments. Let us know which contact page mistake annoys you the most! Or maybe you can add a mistake to the list?

Read more: What makes a great contact page? With lots of examples! »

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Camille Cunningham

Camille is the team lead of the Search team at Yoast. She writes and optimizes blog posts and enjoys creating content that helps people master SEO.

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2 Responses to Contact page mistakes: Five annoying errors to avoid

  1. Contact page mistakes: Five annoying errors to avoid (6)

    Mark Mcgrath•2 years ago

    Thank you for writing such an interesting article on such a niche aspect of website construction, as the contact page. Contact pages have always been an integral part of a site, even back in the early days of the web.
    Thanks again for a great article

    (Video) How to write dialogue: Avoid these 5 common screenwriting mistakes


Contact page mistakes: Five annoying errors to avoid? ›

Every website needs a contact page. When designing a new website—whether it's for a WordPress agency, your freelance WordPress business, or a client—at some point you're going to need to have a conversation about how prospective clients and customers are going to take the next step and contact you.

What should you avoid on a website? ›

Common Website Mistakes
  • Lengthy Page Title.
  • Long Meta Descriptions.
  • Keyword Stuffing.
  • Keyword Cannibalization.
  • No Image Alt Text.
  • Too little (or Too Much) Text.
  • Not Using Analytics.
  • Slow Load Times.
Oct 28, 2021

Should you have a contact us on every page? ›

Every website needs a contact page. When designing a new website—whether it's for a WordPress agency, your freelance WordPress business, or a client—at some point you're going to need to have a conversation about how prospective clients and customers are going to take the next step and contact you.

Do I need a contact page on my website? ›

Should I use a contact form on my website? Yes, if you want to stay in touch with your potential clients. Check out dedicated plugins to help you quickly set up a contact form and use it.

What things really annoy you about websites? ›

Here are our top 10 annoying things on websites that all users hate!
  • Multiple pop ups. ...
  • Fully justified text. ...
  • Autoplaying videos. ...
  • Long-form fields. ...
  • Hamburger menus. ...
  • Carousels and sliders. ...
  • Button and links that don't look like buttons or links. ...
  • 'In your face' Live chat.

What are 3 risks of websites? ›

Both online and offline security threats to websites pose a broad range of risks to your business, including financial loss, data and identity theft, loss of proprietary intellectual property, damaged brand reputation, and erosion of customer confidence.

What makes a good contact page? ›

A Contact Us page provides guidance for existing customers and offers an overview of your brand for new visitors. A strong Contact Us page should contain several elements, such as a phone number and links to social media channels. It should also be easy to navigate, as this makes for a positive customer experience.

What are the elements of a good contact page? ›

The essential elements of an excellent Contact Us page include a clear call to action, easy navigation, and a message that resonates with visitors. Keep these things in mind when designing a Contact Us page: Don't overload visitors with too much information, use readable text, and create a landing page that converts.

What should go on a contact page? ›

What Should You Include on a Contact Page? Ideally, a contact page should include both an email address and a contact form for visitors to fill out. You may also choose to include a business address, phone number, or specific employee/department contact information.

Does a contact page help SEO? ›

Some websites use excessive content on their contact page; when in doubt, less is always more. Remember that this is not a sales page for any of your goods or services. A contact page can help your site's SEO, so make use of these frequently overlooked tiny details.

Why do websites ask for contact details? ›

Because a lot of people who run web sites like to get this information for marketing purposes. Unfortunetly, a lot of people don't think about the user-friendliness of asking for this information, which is both inconvenient for the new user and can often prevent people from using the service.

Does a contact page need a meta description? ›

The most important function of your contact page's meta description is to show users that they have found the right page they were looking for. As a general rule, your contact page SEO meta description should be under 160 characters, contain your keyword, and inform users they've found what they're looking for.

What is the most problematic on website? ›

  • Poor or dated visual design. Nothing makes a customer say “no thanks” as quickly as a really gruesome home page. ...
  • Slow upload speed. ...
  • Lack of quality images. ...
  • Poor or confusing user journey. ...
  • Low standard of written content. ...
  • Hidden details or no obvious point of contact. ...
  • Badly integrated.

What is a bad website example? ›

A cluttered layout, hidden navigation menu, lack of color contrast, non-responsive design, and inconsistent typefaces are a few hallmarks of bad website design. Still, the main issue with sites with poor design is a lack of user-centricity.

What are 5 dangers online? ›

The dangers
  • cyberbullying (bullying using digital technology)
  • invasion of privacy.
  • identity theft.
  • your child seeing offensive images and messages.
  • the presence of strangers who may be there to 'groom' other members.

What are the 4 C's in risks Online? ›

The 4Cs of online risks of harm are content, contact, conduct and contract risks, as explained in Figure 5.

What are 5 potential risks? ›

Examples of Potential Risks to Subjects
  • Physical risks. Physical risks include physical discomfort, pain, injury, illness or disease brought about by the methods and procedures of the research. ...
  • Psychological risks. ...
  • Social/Economic risks. ...
  • Loss of Confidentiality. ...
  • Legal risks.

How can I improve my contact us page? ›

8 Best Practices for Designing a Helpful Contact Page
  1. Help customers find the page.
  2. Humanize your customer service team.
  3. Adapt the page to the situation.
  4. Centralize your contact options.
  5. Use design to guide people to specific channels.
  6. Add structure to incoming questions.
  7. Set expectations for response times.
Feb 12, 2023

How to do a contact page react? ›

How do you create a contact form with React?
  1. The user submits the contact form.
  2. The React app sends the POST request to the backend.
  3. The backend sends an email with user's details to your mailbox.
  4. Your mailbox replies with a confirmation email sent to the user's email address.
Oct 1, 2019

What are the 5 elements required to set up a web page? ›

5 Key Elements to Consider when Building a Website
  • Website Visuals. Your website's design comprises elements like layout, colors, and contrast. ...
  • Website Mobile-Friendliness. Today, people browse the internet on mobile devices more than ever before. ...
  • Sensible Website Navigation. ...
  • Quality Website Content. ...
  • Website Security.

What are three criteria for good web pages? ›

There are six (6) criteria that should be applied when evaluating any Web site: authority, accuracy, objectivity, currency, coverage, and appearance. For each criterion, there are several questions to be asked. The more questions you can answer "yes", the more likely the Web site is one of quality. What about the news?

What are the 5 elements to a good website design? ›

Here are the five elements to web design:
  • 1) Content.
  • 2) Usability.
  • 3) Aesthetics.
  • 4) Visibility.
  • 5) Interaction.
Feb 20, 2019

What is a good page layout? ›

Good layout design is both dynamic and clear, creating visual points of interest that guide the reader through a piece of content without overshadowing its message. Many layout designers adhere to a set of principles (like alignment, visual hierarchy, and space) when designing a unique and effective layout.

What is the best contact list? ›

15 Best Contacts Apps for Android 2023
  • Contacts Plus.
  • Google Contacts.
  • Drupe – Contacts & Phone.
  • Simple Contacts.
  • True Contacts.
  • True Contacts.
  • True Phone Dialer and Contacts.
  • Contacts Backup Kit.
Feb 28, 2023

What can I say instead of contact us? ›

Some ideas for what you can say instead of 'Contact Us' include: Drop Us a Line. Get in Touch. Reach Out.

Is having too many pages bad for SEO? ›

Adding pages isn't a bad thing for SEO—in fact, it's a good thing in most cases, and there isn't such a thing as “too many pages.” Problems arise when you start to add pages for no other reason than to increase your rank. In those situations, you're liable to do more harm than good to your overall domain authority.

Is deleting pages bad for SEO? ›

Some people are also afraid that removing old content will result in broken links (which are bad for SEO). However, keep in mind that if another piece of content is linking to the one you're deleting, THAT could generate a broken link.

Can someone tell if I looked at their website? ›

Can You Know Who Is Visiting Your Website? In short, you are unable to identify particular individual visitors who visit your site – unless these leads do it voluntarily.

Should I put my email address on my website? ›

Don't put you email address on your website. Putting an email address on your website actually takes away the security aspect Google considers when searching your website.

How can you tell if someone visited your website? ›

Google Analytics can provide some information on who is visiting your website via the Network Report. The Google Analytics Network Report stores Service Provider data to show which service provider visitors are using to access your site.

What should be avoided in a meta description? ›

How Not to Write a Meta Description
  • Don't Focus on the Number of Characters. It is common knowledge to keep your meta description length under a certain amount of characters. ...
  • Don't Duplicate Your Meta Description. ...
  • Don't Forget Keywords in Your Copy. ...
  • Don't Write Boring Descriptions. ...
  • Don't Be Lazy | Set Up Structured Data.
Feb 18, 2022

What is an example of a meta tag? ›

Its best practice to include a call to action within your Meta description to give your reader a clear instruction of what action to take and why. Example of Meta description tag code: <meta name="description" content="This is a meta description. This text will show up in Google's search engine results page.">

Do meta descriptions still matter? ›

“Most of us know that while the search engines no longer consider the meta description in their ranking factors, this element of your page is still important in getting traffic to your site.”

What makes a website untrustworthy? ›

Spelling and Grammar Errors

Broken English is a major red flag. Pages on most spam websites are written by text spinners or sloppy writers. So make sure to read some different pages on the site. And, if you find frequent spelling mistakes or grammatical errors, it's likely an untrustworthy site.

What are some red flags of a bad website? ›

Here's a list of website problems that call for a red flag:
  • Missing an About page. ...
  • Dust on your blog. ...
  • Broken links and pages. ...
  • Not providing an address or phone number. ...
  • Avoiding the money talk. ...
  • Fluff copy. ...
  • Bad or nonexistent online reviews. ...
  • Being anti-social.

What are five characteristics of a poorly designed website? ›

Keep this in mind as we review the worst website design mistakes.
  • Websites Without a Clear Message. ...
  • Too Many Elements Cluttering the Page. ...
  • Pages with No Mobile Optimization. ...
  • Lack of Simple Navigation and Links. ...
  • Unreadable Text or Un-clickable Buttons.
Dec 30, 2019

What are 3 warning signs that a website is not reliable? ›

To that end, here are five things to check before trusting the information on a website.
  • 1: The Information is Too Good to Be True. ...
  • 2: The Writing is Low-Quality. ...
  • 3: The Page Doesn't Cite Its Sources. ...
  • 4: You Found It Through an Unreliable Means. ...
  • 5: You Can't Verify the Information.
Jul 9, 2020

What are the six ways to tell if a website is credible? ›

6 Tips for Checking if a Website is Reliable
  • Author. Take a look at the individual or organization running the website. ...
  • Keeping Current. When was the last time the site was updated? ...
  • Beyond the Headline. ...
  • Solid Science. ...
  • Audience. ...
  • Ask Questions.

What are the 5 biggest problems with the Internet? ›

The 6 Biggest Internet Problems We Need to Solve
  • The Biggest Standing Internet Issues.
  • Global inconsistencies in internet availability. ...
  • The ever-rising demand for bandwidth. ...
  • Unexpected fluctuations in use. ...
  • Cybercriminal access. ...
  • Overreliance on major corporations. ...
  • Patchwork fixes. ...
  • Who's Responsible?
Jan 6, 2017

What are 3 things every website should have? ›

5 Things Every Website Should Include
  • Clear description of who you are.
  • Contact page.
  • Small chunks of information.
  • Easy mobile navigation.
  • Customer testimonials.
Oct 21, 2020

What are the 5 elements of a website? ›

5 Basic Elements of Web Design
  • 1) Content.
  • 2) Usability.
  • 3) Aesthetics.
  • 4) Visibility.
  • 5) Interaction.
Feb 20, 2019

What should be on every page of a website? ›

Add your company's mailing address, telephone number, email address, live chat, social media links, map location, and business hours—whatever is relevant. In case people are looking for information or support, you can also include links to your knowledge base or FAQ section.


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